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Activision Blizzard's CEO Bobby Kotick Interview

26th Apr 2008 12:49 PM GMT | Elly | 3 comments

Another new interview with Activision Blizzard's CEO Bobby Kotick has appeared on Portfolio.com where he answers more questions on the Vivendi/Activision merger which was announced last December. Here's a primer...

In 1990, Bobby Kotick bought 25 percent of failing videogame maker Activision for $440,000, with financing from his mentor, casino king Steve Wynn. Since then, the company has been in nonstop-growth mode, through both internal expansion and acquisitions, and late last year, Kotick engineered his biggest deal yet—a nearly $19 billion merger with Vivendi’s game division. The prize for Activision: Blizzard Entertainment, maker of the online game World of Warcraft, which has about 10 million paying subscribers. Vivendi will own a majority stake in the merged company, to be renamed Activision Blizzard, and Kotick will run it.



Comments

9 days ago
Does to me too. It's a bit of a gob full isn't it. We'll all still refer to them as Blizzard no doubt.
11 days ago
Although the name "Activision Blizzard" just sounds wrong, this merger could be great news for Diablo fans. A company of this magnitude is going to want to tap into the Diablo franchise. They have all the programmers and artists they could ever need, so the game wouldn't already be a whole generation behind in graphics on release day. We can dream, right?
15 days ago
This seems like it should be much bigger news somehow.